Pro-Form Group LLC focuses on moving cutting edge food and beverage products into the market place during the early stage of category and brand development. Our experience allows us to provide clients with a unique and detailed approach to successful product launch. Our services include “concept to consumer” support in the cycle of product development.
Company Development and Business Planning
Pro-Form Group develops business solutions for successful companies. Whether your company is a start up or needs strategic business planning to gain that competitive advantage, we can help.
- Business Planning
- Product and Service Development
- Product and Concept Marketing
- Niche Marketing Development
- Distribution/Route to Market
- Operational Planning
- Management/Organizational Planning
- Financial Planning and Projections
Pro-Form Group can help you complement a new selling organization or refine your current team to create “next level” performance. An organizational development team has the skills to select, train and develop all levels of the organization from the VP of Sales to the street level Account Manager. Our tools can measure and improve many critical areas:
- How individuals communicate
- Why they communicate the way they do
- Leadership assessments, can they do it, have they done it
- Full portfolio of selling skill enhancements
- Negotiation skills
- Presentation development/
- Presentation skills
- Buyer identification
- And much more
Pro-Form Group brings 120+ years of experience to meet our clients sales development and planning needs. Our expertise ranges from selling your entire product line across a wide portfolio of clients to developing winning strategies and plans to ignite your sales team.
- Sales budget development
- Sales team go to market strategies
- New market launches
- Sales team/customer incentive programs
- National, regional and local level marketing
- Sales forecasting system development
- Pricing and promotional strategy development
the pro-form process
Market & Sell
Develop launch plan to ensure that we penetrate the channel / regions in most efficient impactful manner
Determine optimal placement in sets to ensure that we gain highest level of in store exposure
Work with retailers to secure POG
Understand all elements necessary to secure distribution, and all cost associated; Wholesaler % • Warehousing Reclaim
Purchasing Power Parity (PPP)
Develop pricing strategy, and promotional strategy that will drive trial, repeat, and adoption of the brand Understand category margins, and spend levels to ensure no surprises
Develop marketing plan that reaches the audience necessary to influence purchase decisions
“Joel Thompson is a focused team leader, has a results orientated management style, and is a process driven individual, that has the exceptional skill set to unite varied functional groups toward a common goal. His customer rapport is such, that customers look at him as a part of their organization, and his team members trust in him for consistent counsel and direction.”
Rich Barnes , Regional Sales Manager
Bimbo Bakeries USA
Meet Our Team
Joel Thompson has more than 20 years of successes achieving goals, enhancing business performance, and leading top talent work teams. Broad-based expertise spanning turnaround management, P&L management, relationship cultivation, account management, trend analysis, and project management. Accomplished leader with propensity for delivering bottom-line results that consistently exceed expectations.
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Ed Hager has 35 years of sales and marketing experience in the food and beverage industry, beginning his business career with Merchants Distributors, Inc. in 1974 as a Director of Grocery Sales. Ed then accepted an assignment with Kimberly Clark Corporation in 1981, where he held many key positions within the company, including Area Manager, National Training Director, Division Training Director, and Sales Associate.
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Kevin Soles has 25 years of sales, marketing, and operation experience in the beverage industry, beginning his business career with Coca Cola in 1986. Kevin started his career in roles that developed key experience in warehouse and logistics knowledge before moving into a customer and sales role in 1990.
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