Pro-Form Group LLC focuses on moving cutting edge food and beverage products into the market place during the early stage of category and brand development. Our experience allows us to provide clients with a unique and detailed approach to successful product launch. Our services include “concept to consumer” support in the cycle of product development.

our services

the pro-form process

Client Testimonials

  • “Joel Thompson is a focused team leader, has a results orientated management style, and is a process driven individual, that has the exceptional skill set to unite varied functional groups toward a common goal. His customer rapport is such, that customers look at him as a part of their organization, and his team members trust in him for consistent counsel and direction.”

    Rich Barnes , Regional Sales Manager
    Bimbo Bakeries USA

Meet Our Team

client success stories

  • bolthouse

    Bolthouse Farms Juices and Salad Dressings

    Pro Form Group executed as the National Sales Leadership Team with specific focus against the southeast

    In the Southeast, we grew at $10M plus in total dollars “year over year” for three years

    We enjoyed the success and was part of the team when they sold to Campbell’s for $1.5B

    The single largest acquisition “ever” by Campbell’s

    We were instrumental in transitioning the brand to Campbell’s with continued services for another 9 months

    www.bolthouse.com

  • cocolibre

    Coco Libre Organic Coconut Water

    2016, Contracted to lead strategic sales team, marketing, and supply chain across company

    Pro Form re-built entire sales and operation organization
    – evaluated current personnel and built a more efficient and effective sales team

    Prior to Pro Form services, Coco Libre was only relevant on west coast…Pro Form expanded across U.S. and alternative channels

    Pro Form built a nationwide distribution network that covers every state and retailer across the U.S.

    Pro Form Group successfully grew CocoLibre to a $15M company and executed an acquisition to New Age Beverages in April of 2017

    Pro Form is operating inside of New Age Beverages today for transitioning and building entire NAB portfolio

    www.cocolibre.com

  • mercerWines

    Mercer Estate Wines

    Contracted to manage National Sales Team, evaluate current personnel and build a more efficient and effective sales team

    Pro Form Senior Leadership and Account level team have been engaged since January 2013

    Prior to Pro Form services, Mercer Estates wines was only relevant in the state of Washington with very little distribution outside of Washington

    Pro Form built a nationwide distribution network that covers every state and retailer across the U.S.

    Mercer Estate Wines are no longer a state wine as we now have them in full distribution and on shelves across the U.S.

    Majors we sold into…Kroger, Publix, Foodlion, Hannafords, Winn Dixie, Bilo HEB, Harris Teeter, Ingles, Whole Foods, Fresh Market, etc

    www.mercerwine.com

  • tessemae

    TESSEMAE’S All Natural

    Contracted to manage National Sales Team, evaluate current personnel, operations, and build a more efficient and effective sales team

    Pro Form Senior Leadership and Account level team have been engaged since January 2016

    Prior to Pro Form services, IRI stated acv at 7.5 and in one year, we have grown to a 48 ACV

    Pro Form re -aligned customer targets and call points after evaluation of organization and now have full coverage across all major retailers
    – Secured key retailers across the U.S. to include W/mart, Publix, Hannaford’s, Kroger, Fresh Market, etc

    YTD June 2017, revenue is up 76% versus YAG and on pace to double total company in revenue by years end

    Pro Form has grown company from $6M in 2015 to a projected $35M finish in 2017

    www.tessemaes.com

Clients


  • walgreens
    us_foods
    food_lion
    kroger
    target
  • winn_dixie
    bi_lo
    wegmans
    cvs
    walmart
  • earth_fare
    ingles
    publix
    sysco
 
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